Welcome
to The Scorecard
Nations
Saudi Arabia - Keep calm and carry on
Strategy
La Liga's US offensive
Nations
2022 World Cup - be careful who you listen to
Players
Ronaldo & Juventus - a marriage of convenience
World Cup Watching
Next stop Qatar
World Cup Watching
The inefficacy of softness
World Cup Watching
Russia 2018: A review
World Cup Watching
Soft Power 1 Hard Power 0
World Cup Watching
The Psychology of Uncertainty
World Cup Watching
Make mine a Mengniu
World Cup Watching
Brands who will be king
World Cup Watching
Ambushing being ambushed by online trolls
World Cup Watching
Egypt's sudden emergence as a FIFA sponsor
World Cup Watching
Brand Russia needs a makeover
World Cup Watching
What's behind the 2026 World Cup hosting decision?
World Cup Watching
What everyone wants....
World Cup Watching
The business of football stickers
World Cup Watching
Radja Nainggolan - the one that got away
World Cup Watching
A short guide to following the off-field game
World Cup Watching
A short guide to following the off-field game - 1) SPONSORSHIP
World Cup Watching
A short guide to following the off-field game - 2) AMBUSHING
World Cup Watching
A short guide to following the off-field game - 3) Trolling
World Cup Watching
A short guide to following the off-field game - 4) Geopolitics
World Cup Watching
A short guide to following the off-field game - 5) SOFT POWER
World Cup Watching
A short guide to following the off-field game - 6) Tournament
World Cup Watching
A short guide to following the off-field game - 7) Fans
World Cup Watching
A short guide to following the off-field game - 8) Brands
World Cup Watching
A short guide to following the off-field game - 9) Digital
World Cup Watching
A short guide to following the off-field game - 10) Qatar
World Cup Watching
A short guide to following the off-field game - 11) RESOURCES
World Cup Watching
A short guide to following the off-field game - 12) IMPACT
World Cup Watching
A short guide to following the off-field game - 13) Imagery
World Cup Watching
A short guide to following the off-field game - 14) Music
Fans
How fans respond to doping and other transgressions
Countries
Football fans in the Gulf region
Sales
Skills for today
Branding
Vegas Golden Knights
Stadiums
Coming home
Stadiums
Braves fan value
Fans
Stadium menu value
Fans
Warriors Chase Value
Fans
Nike & NFL motives
Fans
Sport facility motives
Fans
Atlanta identity
Fans
Stadium motives
Fans
Merchandise motives
Fans
Tailgate motives
Sales
Process components
Nations
China's transfer window
Competition
Mayweather v McGregor
Branding
Esports Heat
Branding
Expanding soccer
Branding
Arnie's Army
Branding
Clemson championship logo
Stadiums
Hard Rock experience
Stadiums
Orlando value
Fans
Social seating & spaces
Fans
Motives & value from stadiums
Labour
The Business of Baseball
Television
Emerging “Sports” and the Future
Stadium
Fancam
Branding
Kings patch
Stadium
Vikings investments
Stadium
Robot value
Stadium
Vikings venue value
Fans
Student value
Stadiums
Red hot value
Fans
LA Rams homecoming
Fans
NASCAR NOSTALGIA
Fans
College football
Fans
WNBA fan motives
Sales
Qualities for success
Social Media
South African soccer style
Sales
No cold calling
Sales
Building quality relationships
Sales
Process components
Sales
Process steps
Sales
Relationship-building process
Marketing
Paddy Power and Blind Football
Sales
Selling through passion
Sales
Skills required today
Sales
Reject the fear
Sales
Strategies & tactics
Sales
Season ticket sales skills
Branding
Cool Base Jerseys
Branding
FanThreeSixty rebrand
Fans
Super Bowl 50 activations
Branding
Rebranding Wasserman
Branding
Athletes' voices
Branding
KT Tape & Team USA
Branding
Olympic success
Branding
Ambushing licensed goods
Branding
NY Mets brand equity
Branding
The Premier League
Venues
Speedway Motorsports app rewards
Stadiums
Temple University's 'servicescape'
Stadiums
Raymond James Stadium enhancements
Venues
Pocono dining
Fans
Copa America Centenario optimism
Fans
Down years opportunity
Fans
Teaming up for the fans
Fans
Dog-friendly Chase Field
Sales
Winning sales skills
Branding
Texas A&M; brand equity
Branding
WTA brand power
Strategy
Sport agency rebranding
Branding
NBA Global Games brand
Stadiums
New tailgating value
Teams
Miami Dolphins adding value to overcome tough sell
Events
Californian BNP Paribas Open ups its game
Stadiums
Vikings creating early value
Sponsorship
Lenovo’s NFL sponsorship activations
Marketing
Winning back the students
Stadiums
Patriots invest in weather defense
Media
IndyCar picking up speed
Events
NYC Marathon running to social
Fans
Cracking the college student attendance code
Stadiums
Tailgating 2.0
Events
U.S. Open sponsors' activations focused on fan motives
Athletes
“Smoothing” Likely to be Key Buzz Word in Upcoming NBA Labor Talks
Athletes
Kris Bryant Demotion Reminder that Major League Baseball is a Business
Nations
If not cricket, then what else? The failings of Indian sport
Human Resources
Does the best candidate always get the job?
Fans
Keeping up attendance: Building a community
Teams
VW versus Honda - is F1 losing its glamour but gaining tech credibility?
Social media
Cricket must embrace the digital age to prosper
Events
Olympics 2020 - where to now for the world's biggest sporting event?
Leagues
A Question of Growth for Major League Soccer
Athletes
Is culture of silence among Black male athletes ending?
Conference
2015 EASM Workshop Proposal
Athletes
Stanton Deal Indicative of New Normal in Major League Baseball
Events
FIFA, Ebola & and the morality of mega events
CSR
Closing legitimacy gaps through sport: the case of Multi-National Enterprises
Nations
DOHA GOALS Forum 2014
Revenue
Sponsorship, apparel and English Premier League football
Prediction
UEFA Euro 2016 qualifiers: predictions for Match Day 4
Commerce
Will the West Indies be the first casualty of cricket’s hyper-commercialisation?
Technology
Tampa Bay Lightning, Sports Fans & Technology
Human Resources
Play sport, earn more
Risk
Injury, risk and litigation - lessons from Major League Baseball
Venues
Crimes and misdemeanors - the perils of attending live sporting events
Events
Legal
Fans
Prediction
Prediction
Nations
CSR
Leadership
Trends
Managers
Athletes
Social media
Ambushing
Marketing
Finance
Players
Players
Prediction
Social media
Finance
Competitions
Prediction
Legacy
Athletes
Governance
Athletes
Leagues
Leagues
Fans
Leagues
Players
Psychology
Teams
Finance
Finance
Finance
Doping
Finance
Finance
Communication
Finance
Teams
Finance
Participation
Finance
Finance
Finance
Marketing
Psychology
Competitions
Nations
Prediction
Players
Social Media
Risk
Risk
Risk
Marketing
Sport
Competitions
Revenue
Events
Events
Players
Competitions
Competitions
Teams
Governance
Corruption
Teams
Nations
Technology
Events
Players
Legacy
Players
Media
Nations
Competitions
Fans
Gambling
Branding
Ambushing
Teams
Merchandise
Fans
Prediction
Prediction
Fans
Players
Sponsorship
Nations
Legal
Legal
Marketing
Economy
Consumers
Social media
Nations
Nations
Nations
Prediction
Television
Ambushing
Marketing
Journalism
Fans
Uncertainty
Sponsorship
Gender
Players
Stadiums
Prediction
Teams
Revenues
Nations
Fans
Prediction
Economy
Finance
Strategy
Events
Television
Impact
Teams
Branding
Risk
Nations
Crowds