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World Cup Watching
A short guide to following the off-field game - 6) Tournament
Sales
Skills for today
Fans
Atlanta identity
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Tailgate motives
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Process components
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Qualities for success
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No cold calling
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Building quality relationships
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Relationship-building process
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NY Mets brand equity
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Winning sales skills
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Miami Dolphins adding value to overcome tough sell
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Vikings creating early value
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